point-of-sale & signage

• importance of good signage
• design process & fitting
• f.a.q.
• enquiries, costs & ordering

Importance of good signage

For a shop or business this is another form of advertising. Not only does this tell the passer-by who you are, but also it’s a good chance to promote yourself. Here are just a few reasons why good signage is paramount and a couple of points to bear in mind to produce great signage.

• Think of a business sign as a form of communication. You want to get your message across.
• Be sure signs are†large enough to read - Consider the speed of local traffic.
• Make it short and simple.
• Provide ample lighting so that it can be read at night.
• Change signage from time-to-time (if possible) to renew potential customers’ interest.