advertising

Design process

Briefing

We like to know your full objectives and what you want to achieve by the end of the campaign. We will start by getting to know your company and services. You can liaise by email, skype, telephone or a face-to-face meeting.

If you have any text or images please let us have these, so we can include them when designing the initial concept.

If copy writing isn’t your strong point just let us know, and we will organise the copy to be written professionally by our copy writer for a small additional cost.

If you don't yet have a logo, we can also offer this service.
Please click here for further details.

First Drafts

This is when you’ll see our initial thoughts and where we see the direction your advertising is going. We will supply a series of follow up ads/concepts so you can get a feel how the campaign would run.

These, along with all further drafts, will be sent to you in Adobe PDF format by email.

Upon request we will also look into a media schedule for you.

Feedback

Once you've received the initial drafts, we need to know what you think. You're welcome to take as long as you need to consider them.

We ask that your feedback be as specific as possible to help us understand what it was about each concept that did or did not appeal to you.

When you're ready, simply contact us with your changes.

Redrafts & Revisions

Once we receive your feedback work will continue on the project, making changes as requested.

These subsequent drafts are then sent as before for your further consideration. Most sets of revisions take less than two days to prepare.

Finalising

Once you have approved your final design, the artwork is prepared in three sets and sent via email for immediate use.

These sets include:

Original Artwork
Copies of the original artwork in either Quark®, InDesign® or Illustrator® formats

Print Ready
High-resolution print-ready PDF documents with printers marks, set up for commercial print with no further modification required.

Preview/Email
Standard PDF files without printers marks, reduced in file size for preview, email and download purposes.

We also supply technical information such as fonts and colour references used in the designs.

With the project concluded, you are ready to begin distributing the artwork to suppliers as required.

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